Ecommerce

What Do I Need to Build an e-Commerce Website?

Lots of people dream of entrepreneurship, and thankfully due to the era of the internet, this process has converted to an easy job.

It doesn’t if a traditional merchant or trying to open an online store, starting a new business needs a lot of work to do. But fortunately, Even if you’ve never built a website before, the tools now available ensure anyone can create an online store with ease.

In this article, we are going to discuss the main steps of creating an e-commerce website, its benefits, and even more.

Why selling on a website?

Before starting to develop an e-Commerce on the web, you have to find a way to discover your brand and the products you are selling. For a traditional storefront, it is a limitation for the number of people who can begin to know about your business. But according to the pandemic, many has shifted to online shopping so it is a big chance for e-Commerce stores. There are also additional reasons why you should start selling online as following;

  • More people are spending their money on websites

In 2019, online shoppers have spent more than 2.2 billion dollars on online purchasing. Because of the coronavirus pandemic, this number grew even faster. While some shoppers still prefer the experience of buying clothes in a store, many other people prefer to stay at home and use their browser for shopping.

  • Maintaining an online store is much easier than a storefront

If you want to run a storefront, you have to rent for space, provide proper licensing and permits, buy furniture and decorations, clean supplies, and even more. This seems too expensive.

Selling products on a website, on the other hand, cut out most of those costs. All you need to pay for is web hosting, domain name, and some other minor kinds of stuff. Overall, the costs are more manageable and easy to plan.

  • Online shopping is more safe and exciting

Even the most desirous shoppers will sometimes get tired, lazy, or want to rest after shopping. Furthermore, for many people who live with disabilities, a trip to the store is a difficult endeavor.

On the other hand, browsing an e-Commerce website and reviewing the products is easier, requires less energy, and is more time-saving. Although online shopping is not 100% effortless, it can be near to it.

  • An online presence gets your products found in search

Many people globally return to web browsers for product discovery and shopping. when every product you sell is listed on a page on your eCommerce site, all of them will be indexed by Google. But if without e-Commerce on the internet, you have no chance of selling.

Starting to build our store

Now we know that online stores have many advantages in comparison with storefronts and physical malls. In this step, we will get ready to start to launch our e-Commerce website.

Although building an e-commerce store is much easier and faster than a storefront, it still requires much work and effort. Make sure you work out a budget that makes sense for your goals.

What do I need to start?

Creating an e-Commerce store is a little bit different from a standard website but most of the partitions are the same. Here we can look briefly at the basic requirements for the online shop;

  • A domain name
  • A web hosting provider
  • An integrated payment gateway
  •  A platform to build your store
  •  Initial capital to create your products
  • Packaging for product shipping

Main steps of creating an e-Commerce website

After all the mentioned content, it is time to get ready for starting your project. In this section, we have 12 main steps to create a stunning e-commerce website on the internet;

  • Purchase a domain name

To start the journey of creating an e-Commerce website, You need a domain name that will perfectly identify your brand. Don’t underestimate this process, because a nice domain name will make your business powerful.

  • Find a web developer

This step is depending on your knowledge about web and programming languages. If you are expert enough then there is no need for an extra person to control the process but if you think you are an amateur, it is better to hire an appropriate web developer.

Make sure to do your vetting when it comes to hiring a developer. Too often, entrepreneurs move forward with a developer without doing their due diligence in terms of research. Don’t make this mistake.

 

  • Finishing paperwork

I know nothing is more boring than doing paperwork in the world, but let’s do them just once and you will be relieved forever.

Register your business, get a vendor’s license and start looking into legal business issues. You need to hire a local lawyer to create your business, too. Additionally, if you will be making taxable sales, you will need to obtain a Seller’s Permit or Vendor’s License with the appropriate state agency.

 

  • Selecting an e-Commerce website platform

In this step, you can choose an e-commerce platform, which can help you manage your website easier and also saves your time. There are three main platforms as you see below

  1. Shopify
  2. BigCommerce
  3. WooCommerce
  4. Magento

Most developers are using one of these platforms and by spending a little money, you can also enjoy them.

  • Finding a compatible theme for your e-Commerce vision

Beautiful themes are always a beloved compartment of creating a website. To save your time and not reinventing the wheel, you can select your theme from ThemeForest, which is the number one website in this field and contain more than 30000 free and paid themes for users.

 

  • Take your website alive

Now after choosing your theme, the next step is to make your site alive. You should add “about us” and “contacts” pages to your website. Remember, a successful website needs to be functional rather than beautiful.

You should also add a search bar and shopping cart to your website. More after, more than half of online customers say they read reviews almost every time they shop online; so it is recommended to add reviews to the website.

  • Help a reporter out (HARO)

What is HARO? HARO is a kind of free tool for PR and SEO and provides journalists with a robust database of sources for upcoming stories or any daily opportunity for media coverage.

If you want to use HARO, two key points need to be mentioned. The first key point is, When a reporter submits a query, they will receive a high number of daily pitches in response, and of course, each pitch has a deadline. So you have to respond as soon as possible, even on the same day.

The second key element is finding a true industry expert with ease of access. It will help you increase your speed of reaction. For example, if you decide to spend the time and send back three pitches per day for a one-year timespan, you will almost get nothing and it will not increase your brand’s exposure.

  • Pitchbox

You should know making relationships with media contacts is very crucial and to do it better, you should know Pitchbox. Pitchbox automates the outreach grunt work and helps scale your outreach efforts.

After Pitchbox sending a pitch to someone, if they don’t respond, their SaaS software will send a follow-up email based on a timed schedule. Pitchbox starts at 95$ and could be a great platform for creating nice and true relationships.

  • Personalized outreach

Personalized relationships are very important, both for vendors and for the media. Make sure to pitch the website something of value. It is important to make some researches about vendors and hope your sent email won’t be buried or deleted unread.

  • Finding a payment gateway

The next thing is to implement a nice payment gateway to your website. Because of their many kinds of gateways such as PayPal, authorize.net, and 2Checkout, you must consider all of the possible features of these options carefully.

Setting up your payment gateway and credit card processing can take a while because they need time to make clear you are the right person to cooperate with. so you must prove to them that there would be no problem with your business.

  • Google shopping

There are some things, that you cannot complete until the site is ready to launch and the products are all uploaded. When you are on the final steps of creating your e-commerce store, make sure Google Shopping Campaign will populate your product images when users search for relevant keywords.

  • Order packaging and shipping options

Finally, at this stage, you will need to figure out how to store and ship your inventory. For storage arrangement you to answer these questions;

  1. Are you a drop shipper or you are going to own a warehouse?
  2. Are you going to utilize USPS, UPS, FedEx, or some combination of the three to ship and track packages?
  3. What will you ship your package in?
  4. Are you going to include any promotional materials in your packages?
  5. Is there any shipping restriction that may affect your business?

By answering these questions, you can draw the path of your website and making correct decisions for your business later.

Different aspects of marketing your website

 

The internet is kind of a vast ocean, so there are lots of prey, and also many predators which you have to compete with. To be successful, you need to invest in marketing your e-Commerce store to the world. Here, we have several ways which can profitable;

  • Content marketing

Content marketing is an effective strategy that in combination with SEO, can bring the most related audience to your website. Content marketing requires a considerable investment in time and money, but the improvement of your online influence is guaranteed.

They are different types of content marketing as the following;

  • Blog posts

Blog posts are kind of simple pages which can be a nice place for content marketing. Regularly publishing high-quality posts about important topics can raise your profile and demonstrate your trustworthiness.

  • Longform content

Longform content like eBooks to be published can be a great way to build up SEO, or placed behind a form as a lead generation tactic. If your content is valuable enough, the users will give you their address in return for it and your traffic will be raised.

  • Videos

When we are talking about videos and tutorials, YouTube is always the first choice. You can create a channel on YouTube and upload the most related video files which will bring more interest to the store.

  • Audios

In these recent years, the podcast has become so popular which it can be a candidate for advertising. Consider if your audience is the podcast-listening type and whether you can provide value to them in an audio format.

  • Visual content

Visual content such as infographics and images with captions can be a fast way to supplement your written content.

  • E-mail marketing

This is the best way when you are intended to turn website visitors into a true relationship. Email marketing gives you a good way to keep driving traffic back to your site by promoting new content and also it can create a loyal audience for you.

In online marketing, creating new traffic is very important (and sometimes struggling), but keeping these visitors coming back, again and again, is a more valuable issue.

  • Social media marketing

Social media can be a great way to increase your brand’s glory and awareness. You can use many platforms such as Instagram, Twitter, Facebook, etc, to do this job correctly.

Instagram and Pinterest are image-driven platforms, so they align well with selling products. Pinterest allows you to share content that is related to your niche and drive targeted traffic back to your site.

Twitter and Facebook are great for increasing the size of your community. On these platforms, you can connect with influencers, and directly reach your audience. Furthermore, there is a lot of community-building tools for you to use.

  • SEO

SEO or “Search engine optimization” is a collection of methods that will help you optimize your website for search engines and make it easier to stand out. SEO has 3 main compartments which you are going to deal with;

  • Keyword research

All the SEO is for targeting the specific keywords you want to rank for, so you have to keep this in your mind. You can use SEO tools to learn which keywords your audience is exactly looking for.

  • On-site optimization

This means you should make sure your website works on all the important technical levels, like loading quickly. Another task is also to optimize any website page for your chosen keyword.

  • Link building

The search engine algorithms will see links as a measure of who your website is valuable according to other people. Building links is very important because it helps users to get back to your website easily.

  • Influencer marketing

These days, influencer marketing which is the process of reaching out to influencers and having them promote your brand and products to their audience has made many achievements.

This idea is based on the principle which says “some people are the owner a specific of loyal followers, so why not hiring them and access to their audience?”

  • PPC marketing

All of the marketing tactics we’ve described so far are useful, but require massive time and work to maintain. If you are trying to get your desired traffic as soon as possible, adding paid advertising methods to your list will help with that.

Pay-per-click (PPC) is a specific kind of advertising in which you are going to be paid based on your user’s click frequency rather than just displaying ads. With PPC advertising you can set your budget, target the audiences and keywords most relevant to you. For receiving more information, you also google “PPC advertising” on the internet.

Conclusion

It seems everything is ready to launch a successful business, but remember all the success depends on your program and effort. You should determine what are going to do on your website, which kind of products you are going to sell, and who are your competitors. Without thinking about these issues, any effort will be useless.

 

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