Types of product IDs (and where you can find it)

Product identifiers are a set of digital or alphanumerical symbols that you can use to recognize a specific outcome. Eventually, they are the solution helping consumers find products online, and usually involve Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names.

For the sites like Google, eBay and Amazon now, sellers need to use these unique product identifiers for each product they sell. So as an essential part, you have to know the various kinds of product identifiers, and how you can get them. Continue reading and learn more about this topic.

Different types of product identifiers

  • Brand Name.

In this type, you can use your brand of a product.

Format – Name of Brand.

  • Manufacturer Part Number (MPN).

A Manufacturer Part Number regards the number which individually describes the product to its manufacturer.

Format – Alphanumeric digits of various lengths.

  • Global Trade Item Number (GTIN).

A GTIN is a different identifier for selling parts, goods, or services. GTINs are attached to most local products and hold UPCs, EANs, Jans, and ISBNs.

Format – GTINs may be 8, 12, 13, or 14 digits long.

  • GTIN-8.

An individual digital identifier for small parts that you can not use 12 or 13 figure barcode icon on the packaging.

Format – 8 numerical digits.

  • GTIN-12 as Universal Product Codes (UPC).

 It refers to a unique numerical identifier for trade goods. It means a barcode printed on the retail stock, and you can use it in North America. Format – 12 numerical digits.

  • GTIN-13 as European Article Number (EAN).

It is a unique numerical identifier for commercial products that you can find with a barcode marked on local stock. First, traders use it outside of North America.

  •    GTIN-14.

Another unique numerical identifier you can use for examples of commercial goods. What is related to a GTIN is an Amazon Seller Central is a GTIN-15, and traders should pick EAN as their identifier.

Format – 14 numerical digits.

  • Japanese Article Number (JAN).

It is a sole numerical identifier for commercial stocks used only in Japan.

Format – 13 numerical digits. 

  • International Standard Book Number (ISBN).

A digital identifier for marketing books printed since 1970. You can find it at the end of the book, besides the barcode.

Format – ISBN-10:10 digital digits (the last figure might be X which describes the number 10). 

Where can I find product identifiers?

You can find the unique product identifier on any specific product. Definitely, you will find the Global Trade Item Numbers, Universal Product Codes, and European Article Numbers under the barcode on local stock.

But about International Standard Book Numbers, you can find them both right up the barcode, the same as in the first pair of sheets of a book.

You can also apply the Barcode Lookup device to understand the category of all GTIN item kinds.

If you are marketing your marked outcomes, you have to obtain a GTIN from GS1, and if you are not the proprietor of the brand, you might require to contact your supplier.

What are the benefits of using unique product identifiers?

While there are many advantages to working with unique product identifiers, I want to cover are the main items. As a seller on eBay, Amazon, and Google, you need to provide this information for all product listings.

More than that, the value of product identifiers besides helps you improve listing visibility, place higher on search motors, and cross-promote your listings besides the related products.

An extra important basis for applying these product identifiers, not just on marketplaces where you need them for sure, is on your website as you need to increase the search importance.

Online merchants who support Google’s GTIN conditions will notice a 40% increase in click-through price, the same as a 20% improvement in conversions.

The truth is, improvements in technology are performing SEO more complex. Today, search engines concentrate on the searcher’s purpose, not the demanding words or phrases used.

But the difficulty is that machines cannot study and understand the data the identical way a body can, which is why barcodes improve search engines, marketplaces (e.g. eBay), and websites give the most appropriate product when delivering search results.


You have to hear about product ID, but some of us do not know much about them. Read the above text to understand more about their types, benefits, and where you can find them.






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