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A brief guide about multi-channel e-commerce

Today, online customers have the endless option of how to spend their money, making e-commerce a potential investment site for small businesses, large companies, and online marketplaces. But in this ecosystem, customers prefer to be taken to multiple brand-presenting routes, rather than just a regular shopping method.

In this article, we are going to discuss this new phenomenon and recommended software for performing multi-channel marketing.

What is multichannel e-commerce?

Multichannel e-commerce is the practice of selling products or services on more than one channel online. While in traditional marketplaces you have to wrestle with solid catalogs and brick-and-mortar stores, multichannel e-commerce gives an opportunity to compare, search, and buy products at the same time.

With e-commerce marketing, you have the potential to bring more customers, which can contribute to more sales. Furthermore, multichannel e-commerce brings about increased product visibility, greater brand awareness, and reduced risk through selling diversification.

Advantages and disadvantages of multichannel e-commerce marketing

Any action has its positive and negative points, and multichannel marketing is not an exception.

diversification of campaigns across the different media is the best positive news we can hear from multichannel marketing as we can facilitate sales and transactions for our customers. On the other hand, it needs more budget, more continuous customer support, and of course, a nice strategy for creating it efficiently.

Top 15 multi-channel e-commerce software

Selling with multichannel markets will increase your potential customers, keep your brand fresh, and bring more excitement to your marketing. But indeed, this process requires a huge amount of budget and time to be launched correctly. With this software, it is guaranteed that you have pass 50% of the process easily, only need to insert data and management;

  • SeCommerce

SeCommerce gives users the ability to manage multiple storefronts without compromising on customization. As one of the leading SaaS solutions for managing multiple e-commerce websites, It helps you track transfers between stores and purchase orders from vendors, and offers real-time inventory syncing with all your available websites.

  • Skubana

This software was designed to synchronize fulfillment and product intelligence, which gives consumer brands a holistic view of their multichannel operations. Skubana allows e-commerce stores to sell on multiple sales channels while managing product inventory and purchase orders at the same time.


StoreAutomator is one of the cloud-based platforms offering advanced multichannel listing functionality that has a direct impact on e-commerce sales growth. As a product information management (PIM) software, this software has many beautiful features such as title templates and SKUs.

  • Jagged Peak

Jagged Peak now uses a new interface called EDGE. EDGE enables fluidity across multiple storefronts and empowers the customer to interact with the business without being limited by location. More after, Jagged Peak enables greater mobility and can present real-time inventory from all distribution channels, improving customer experience.

  • DCL Logistics

This modern 3PL with its extensive suite of services allows companies to scale without sacrificing quality or customer satisfaction. DCL Logistics supports transportation management, reverse logistics, and Fulfillment by Amazon (FBA).

  • CORESense Connect

CORESense Connect has a simple, easy-to-use interface that speeds up customer checkouts. It lets you manage cross-channel promotions, fulfillment, and returns, as well as in-store pickup of online purchases. It also enables dropshipping for out-of-stock items and transactions that require multiple forms of payment.

  • PackageBee

PackageBee allows online sellers and omnichannel merchants to connect their stores to warehouses and fulfillment providers. With this software, you can sync many operations, online marketplaces, or even secure custom integrations with advanced features.

  • Shopify

Everybody now knows about Shopify. This platform helps bring click-and-collect customers to your store with features for in-store and curbside pickups. Furthermore, it also lets users track inventory, export/import inventory through CSV files, adjust inventory, and other important inventory management tasks.

  • Returnly

Ruturnly is the only platform that allows customers to receive the right item before returning the wrong one. Returnly uses financial technology to help DTC brands offer instant and seamless returns experience, so good news for customers who prioritize speed and efficiency.

  • LS Retail

As one of the best POS software for retail, It can be deployed as a vertical software for Business Central/Microsoft Dynamics NAV, making the solution more competent and sought after. It also supports both keyboard and touch screen products, and they are easy to set up.

  • eDesk

One of the best platforms designed for online sellers organizes easy-to-manage tickets and combines them with each customer’s order history, message history, and shipping information. You can connect all of your available markets with eDesk.

  • Channel Connector

One of the Best connectivity API facilitators you can find on the internet, it helps with syncing rates, availability, and content between property management software solutions and online travel agents. Channel Connector connects with all the major apps in the travel and hospitality industry like Airbnb and Travelocity.

  • eSwap

As a multi-channel retail e-commerce software, it supports linking to your listings from your store. This helps in keeping stock levels correct in real-time. It also integrates with top third-party logistic apps like DHL, Royal Mail, UPS, and more.

  • Channable

It is so easy to create multiple templates with Channable. Channable helps you implement over 2500 price comparison websites, marketplaces, and affiliate programs, and generate ads for Microsoft Advertising and Google Ads.

  • Scout topShelf

This platform has a range of useful features, like barcode scanning, work order management, RFID technology, and dynamic reporting. More after, by generating barcode labels for specific products and printing directly, Scout topShelf is useful for companies in managing their entire product catalog.

More multi-channel e-commerce software options

  1. Freestyle M.O.M: Best order and inventory management for multi-channel e-commerce
  2. Intershop Commerce Suite: Best multi-channel e-commerce platform for personalization or adaptability
  3. Jolt Fulfillment System: Best multi-channel e-commerce software for customized marketplace integration 
  4. ChannelUnity: Best multi-channel e-commerce platform for enterprise users
  5. Cin7: Best integrated inventory management for wholesalers
  6. Sana Commerce: Best e-commerce platform for SAP and Microsoft dynamics
  7. SellerChamp: Best multi-channel SKU management software
  8. BizAutomation: Best cloud ERP for small businesses
  9. Acro Media: Best e-commerce platform development agency for Drupal-based projects
  10. Mobi2Go: Best e-commerce software for delivery integrations
  11. Maropost: Best cloud-based marketing automation platform to streamline multi-channel customer engagement
  12. Suite Engine CSM: Best eCommerce connector for Microsoft 365 Business Central
  13. SalesWarp: Best-advanced order management system for e-commerce managers
  14. K-eCommerce: Best digital payments solutions for ERP systems
  15. Finale Inventory: Best multi-channel inventory management for warehouse managers
  16. Webgility: Best tax management tool for online retailers
  17. Jazva: Best listing automation software for e-commerce business owners
  18. SellerActive: Best multi-channel e-commerce software for automated repricing and cross-channel fulfillment for Amazon FBA sellers.
  19. Brightpearl: Best multi-channel eCommerce software for retail business intelligence
  20. Jet Ecommerce: Best multi-channel e-commerce solution for the Southeast Asian market.

8 tips for multi-channel e-commerce marketing

  1. Get specialist influencers for every channel

For getting a better outcome from your e-commerce store, you can in hiring social media influencers for each segment of your multichannel website. Because each influencer has enough expertise to transfer your e-commerce data to his/her audience, you can rocket your sales with less effort.

  1. Investigate new tools and methods for marketing

Don’t panic when you encounter a new way of selling goods. You should be adventurous so you can examine different types of tools and see their performances. Remember, for a new victory, you have to lose several times.

  1. Link channels all together

By linking channels, you can target a much broader audience you already have. According to this, you can implement social media buttons such as Instagram or Facebook on your website. This will allow your customers to share your products’ descriptions easier and your e-commerce market will go viral. Moreover, you can extend your visual branding by setting up your social media handles.

  1. Pay attention to CRM

Having smart systems for the management of data and communication with the customers is not optional, and even less so if what you want is to have a successful marketing strategy, and if you have e-commerce.

  1. Integrate Facebook ratings and reviews across other channels

Facebook ratings and comments are very important these days, cos many people refer to them for deciding to buy their demand. Many multichannel marketing users don’t utilize Facebook ratings, which is good news for you. You can opt to display Facebook ratings and reviews on your main website, in your company emails, or in the content you post to third-party sites.

  1. Customer lifetime value

A step that must under no circumstance be overlooked is carefully evaluating paying users, qualified users, and prospective users to know how much to invest in each group.

  1. Use dynamic retargeting across your channels

This is an approach in which you manage your ads to whom they visit your website already because displaying ads to previous customers continually will lower the quality of your work. You can use retargeting on Facebook to reach consumers who liked a product on your page.

  1. Align email and social media efforts

There are many ways to integrate your email and social media efforts, like monitoring how prospects interact with your Facebook page and then delivering customized email campaigns based on engagement levels. If a portion of your audience doesn’t show interest, you can follow up with a softer campaign that educates them about your company. 


The fact is that many experienced marketing teams are only able to conduct huge traffic to their website; but with linking channels in your e-commerce store, you can rise your daily visitors, memorably promote brand awareness, and increase your ROI.

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