Ecommerce

How to Build an e-Commerce Website From Scratch?

Starting an ecommerce business is a big endeavor, and believe me, it is less complicated than you think. You don’t need to be a business person or web developer to try this.

There are many ways to develop an e-Commerce website from scratch. The method and technologies that you are going to rely on, have a direct influence on future success and sales growth. In this article, we are going to discuss it more.

Consider these items before building a website

Before taking any step, we should find our rationale for creating an e-Commerce store. We have to clarify what is our main goal and what are tools for it. Here, we have three key questions;

What products you will sell?

You need to consider what kinds of products the customers are demanding. If you haven’t decided on your products already, start with your passions. You have the most amount of information on the products you are selling. By narrowing your niche, you can also limit the competition.

Research trending products in your selected niche. Read the reviews and determine what are your weakness, and see if they can be filled. Make a precise strategy so you can beat the competitors without spending more energy.

What is your budget?

You have to set your budget for the task you have in your mind. You will need to pay for a domain name, hosting, plug-ins, and other people to maintain your store. Remember, these two elements must be in balance. So dreamy goals also need energy and money.

How will you market your online store?

You must have a plan for your e-Commerce store. What you are going to do on your website? Research SEO keywords, create your brand voice, and begin building a social media presence if you haven’t already. Having a background plan will help you to make more efficient decisions.

Reasons to start an e-Commerce website from Scratch

 

If still are doubting if this business is going to work or not, see the advantages of creating an e-Commerce website that has brought many people to this industry;

  1. More purchases
  2. Lesser investment
  3. Convenience
  4. Reach a wider pool of clients
  5. M-Commerce
  6. Use of innovations

As a result, the idea of creating an e-Commerce website will link you to thousands of shoppers and millions of dollars, indeed.

Steps to start building your e-Commerce website

Now, we are going to teach you how to launch a new e-Commerce website super easily. These steps don’t require any kind of web-based knowledge and will fascinate the process properly. Here we go;

  • Buy a domain name

As you know, the first and basic work is to create a domain name. Note that the domain name is going to be your brand on the global web, so be careful what you are choosing. You can use “Shopify’s Business Name Generator” to come up with business name ideas.

Note these tips to have a better outcome;

  1. The shorter, the better: try to keep your domain name less than 20 characters.
  2. Avoid creative spellings; some guys have this idea to create a word that has the same spelling that they have in their business caption. You should know this old trick is not working these days.
  3. Avoid generic domains: using something like “buyticketsforzoo” is not going to weigh heavily in Google’s ranking algorithm. So your domain name should get more familiar with your business, rather than keywords.
  •  Choose your website builder

After finding your appropriate domain name, you are going to search for a website builder on the internet. If you are expert enough and familiar with web-oriented programming languages, you dont need anybody to help you. On the other hand, you have to hire a company to make your desired web platform for you.

Some CMS platforms offer e-commerce tools and extensions, or you can choose a CMS for e-commerce. Consider the budget you have set and read reviews.

  •  Select your theme

Based on the definition, a theme is a template that determines the look and feel of your store. There are both free and paid themes which you are free to choose.

Best Shopify free themes are Boundless (the minimalist one), Pop (more brand-oriented), and Supply (it can display multi-featured collections).

If you are intended to “purchase” a theme, you can also try Symmetry (suitable for those who want to bring in new collections and run promotions frequently), Reach (which features multiple products, posts, and promotions in a masonry-style layout), and Mr Parker (able to share your latest Instagram posts with customers).

  • Optimize your settings

The next goal is to optimize your Shopify store’s settings. Click on “Settings” at the bottom of your left-hand panel and go through them one by one.

The first section is “general settings”, in which you can insert your store’s name, email address, and so on. The next section is “taxes”. Here, you can decide whether you want to include taxes in your prices or add them on after your customer checks out.

  • Add the products to your list

After you have got your settings working, adding products to the list will be our next task.

To start, click on “Products” on the left-hand panel, then “Add product.”

You will be taken to a webpage which you can insert your product name and descriptions. You can also use the old Ctrl+C, Ctrl+V trick to grab your product descriptions from your manufacturer’s website.

  • Set up your pages

Many additional pages are beneficial and sometimes even essential for your store. Here we have the main pages to add to your e-Commerce website;

  • About us
  • Contact
  • Shipping & returns
  • Terms and conditions
  • FAQ
  • Blog

To get started, click on “Online Store” in the left-hand panel, then click on “Pages” and “Add page.”

  •  Find a payment gateway

We are almost done!!! The next level is to find a useful payment gateway. In most cases, when shopkeepers hear about payment methods on the internet, they immediately point to PayPal.

But the point is, many other gateways can be a candidate for your online store (such as 2Checkout). Consider that any gateway has its cons and pros, so you to review all the possible specifications about them.

There are also many alternative payment gateways as you see;

  • BitPay
  • PayDollar
  • GoCoin
  • ePay / Payment Solutions
  • Alipay Global
  • Coinbase Commerce

 

  • Launch your online store

 

The final step is to unlock your website. To do this, click on “Online Store” on the left-hand panel, and click on “Preferences.”

Some advice to achieve more success

Finally, they are some golden tips that you can have in your pocket and promote your business easy;

  1. Find trending products that customers will buy. You can get some cues from Google trends, too
  2. You should always align your job with your passion because it is more optimal and less time spending.
  3. Try to discover new ideas for your business. Remember, innovative sellers, are wealthy sellers.
  4. Never stop your promotion at a specific point. Try to be upgraded every day and always strive to make the online store better
  5. You have to search more on the internet to find the best web development company. You can also ask other experts to gain more information.

Conclusion

If you have wondered how to start an e-Commerce business, know that you don’t need expert coding skills or months of work to pull it off. Otherwise, there are some websites whose task is to help you with your project.

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